BLUE OCEAN STRATEGY - proposed by INSEAD professors Renee Mauborgne and W Chan Kim in their best selling book by the same name.
The book urges companies to stop benchmarking competition and start creating new and uncontested markets, eventually making rivals obselete. This can be the survival strategy for companies in the time of meltdown.
examples: IPL created a whole new experience out of an age old game.
Ringtones is a multi-billion dollar industry now.
Business of Social Networking sites.
PUBLICATIONS
M.G. Uty. (Core X-Sem IV-CBCSS B.Com) Capital Market November 2010
M.G.Uty. (Core XII-Sem IV-CBCSS B.Com) Financial Services - November 2010
M.G.Uty (Sem III CBCSS B.Com) Information Technology for Business (Computer Option -I) - July 2010
M.G.Uty (Common Core III-Sem-III-CBCSS B.Com) E-Commerce & General Informatics - June 2010
M.G.Uty (Common Core II-CBCSS B.Com-Sem II) Business Communication & MIS (January 2010)
Publications-Books
M.G. Uty (B.Com Annual Scheme-IIIrd Year) - Capital Market & Financial Services June 2008
